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Brawley Guitars was a range of electric guitars produced under the Brawley name and launched in September, 2001. Keith Brawley had previously been an executive for Fender/Squier.
The guitar models were named the 'Threat' in press releases, suggesting competitive ambitions, although this did not appear on the guitar headstock. The guitars were produced in South Korea between 2000 and 2002. All featured a contour top, bolt-on neck, self locking winders and a wider 'fat fret' neck. Typical models featured 2 single coil Alnico pickups and one bridge mounted humbucker with either Wilkinson and Floyd Rose vibrato bars, although a twin humbucker and hard tail model was also made. The fit, finish, and feature of Brawley's fretted instruments represented a very strong value-for-money at the time. Keith Brawley likened his guitars to Lexus cars in press interviews.
Mars music stores took a bulk order of Brawley guitars, but the music store chain failed amidst overheated expansion, taking down Brawley guitars with it. Keith Brawley currently works for Guitar Center where he was promoted to the position of vice president of merchandising and creative at the company's direct-response division, Musician's Friend, where he will oversee both the purchasing and creative teams producing the company's catalog and Internet efforts. -Musical Merchandise Review Magazine (MMR)
Keith also oversees the Laguna Guitars brand currently sold as an in-store brand for Guitar Center. The Laguna guitars are modeled after Keith's design, right down to the headstock.
Some Southern California stores such as Johnny Thompson Music in Monterey Park showed great success with Brawley instruments, including Costa Mesa's "Cobra Music". There are many bands that can be seen using Brawley Guitars including Charlie Jirkovsky of San Diego band "All in Favor" and Brian Sun of "Residual FX."