GAMA-GO is an apparel company that was started in 2001 by Greg Long and Chris Edmundson. The pair began silkscreening t-shirts with artwork from their friends in Long’s San Francisco  garage. They wanted to help promote the San Francisco art scene and distract from their day jobs. Shortly after starting, one of Long’s friends, artist Tim Biskup  joined them, and printed shirts with Biskup’s Gama-Goon character. The three of them together took the basement hobby and turned it into a company. In 2006, Tim Biskup ceased his creative involvement with the company.

With characters such as The Yeti, DeathBot, Tigerlily, Sqiddles, Dirty Bird, and Bling-Bling, the designs fall into place with the low brow and pop art movements. GAMA-GO specializes in unique apparel, gifts and art from artists including Tim Biskup, Joe Ledbetter, Jackson Pritt, Grace Fontaine and Wednesday Kirwan.

In 2006, GAMA-GO shifted their focus from apparel to gifts for the home and kitchen. 2009 saw the release of The Flipper, a guitar shaped spatula. The success of The Flipper helped to cement GAMA-GO's name among the top gift-ware design companies.

GAMA-GO products are available in 100+ boutiques across 26 states and the District of Columbia. Products are also available online through the company's website and in their flagship store in San Francisco's SOMA neighborhood.