Logos (click for full size):
- electric guitars
- valve amplifiers
The Harmony Company was founded in 1892 by Wilhelm Schultz. In 1916, it was bought by Sears, Roebuck and Co., and was to become the largest maker of stringed instruments in the country. It was a large producer of house-brand instruments, under many brand names (La Scala, Stella, Sovereign, Vogue, Valencia, Johnny Marvin, Monterey, Silvertone are just a few!). Their models were often sold through Montgomery-Ward, Sears-Roebuck and Alden catalogues.
Cheaply produced foreign instruments led to the closure of the Chicago factory. Production of Harmony brand instruments moved to Asia after 1975. It is estimated that between 1945 and 1975, the Chicago firm had mass produced about ten million guitars.