Benito

product types: 

  • acoustic guitars

Information: 

L Benito guitars was a Chilean acoustic guitar brand established around 2000. The founder, Lito Benito Avalos, was a top luthier at Taylor Guitars for over ten years before establishing the Chilean Guitarras Avalos factory - an investment of $1.1 (US dollars) which employed around 60 people. Lito Benito's partner and main shareholder in the venture was Chilean businessman and director of multiple companies Jorge Rosenblut. This was not the first time that Benito and Rosenblut worked together, in the 1970's, Benito was the guitarist of the rock group "Los Escombros" and Rosenblut was their manager. Joining Benito and Rosenblut was Javier Chamas, a young commercial engineer, with a masters degree in marketing who was also the bass player of the popular band the Rue Morgue. Chamas became General Manager of L.Benito Guitars.

The models included classical, Grand Auditorium and Jumbo guitars all with or without cutaway and all heavily influenced by Taylor designs. Some models had sound boards made from 2000 year old Alerce (Chilean Larch). By the late 2000s, however, this brand had ceased trading.

Location

Guitarras Avalos
Coquimbo 718 Piso 3
CD 8330 873 Santiago
Chile
CL