Gabriel Lanzi is an Argentinian builder of custom basses, guitars and amplifiers. The Lanzi brand was started as a hobby in the 1960s by Gabriel's father Alfredo Lanzi (an Electronic Engineer). Gabriel uses his training in industrial design to blend aesthetics, ergonomics and good sound in all his instruments. Some examples are the Lanzi Telecarla - a twist on the telecaster design and the Les Pablo - his take on the Les Paul.