Submitted by guitar-list on
As part of Volkswagen's latest US marketing campain, drivers buying a new VW car between Oct. 3 and Dec. 31 will get a First Act GarageMaster guitar, which can play through the audio system of select VW models. The video is the Slash VW commerical from YouTube.
http://www.youtube.com/watch?v=Aqv9Z6W4nCY
Would people really go for this? Buying a car for $15000 because you want the bundled guitar is like buying an airline ticket just to eat the free peanuts. At guitar-list we say spend the $15000 on guitars and take the bus instead.
Maybe this is the just start of instrument - vehicle match-ups. Here are some others:
- Fender and Ford, two pioneers of production line technology
- Gibson and Harley Davidson, both classic American brands
- Yamaha and Yamaha, they make both guitars and motorcycles, why not keep it in-house?