The text of the ad reads:

What's the great news on the guitar scene? The 'sweet sixteen' sound of Saxon guitars, that's what. Cool, crisp, clean. Bringing a new freshness to today's music.
And that goes for every kind of sound there is -from the complicated riffs of progressive folk to the explosive beat of hard rock.

You get on a whole lot better with a Saxon guitar. So take your chioice from the sixteen guitars in the range -classics, folk, Jumbo's, and two exciting new solids.
Great guitars every one- and at a very moderate price. So fill in the coupon for full details and the name of your nearest dealer.

Saxon the best buy you can make.