Bozo B100 advert 1978

Bozo B100 acoustic guitar advert 1978

This 1978 advert features an ornate B100 acoustic guitar designed by Bozo Podunavac. This was part of a Bozo range made in Japan by the K. Yairi factory under license, but not by the man himself.

Bozo

Bozo Podunavac was born and raised in Yugoslavia, in what is now Serbia. In his early years he served a 5-year apprenticeship in making and repairing stringed instruments with master luthier Milutin Miadenovic and graduated in 1950. Following a number of years work in Belgrade he left his home country in 1959 and moved to Chicago, where he worked in the repair department of a musical instrument dealer and manufacturer. His reputation as a master repairman and instrument maker grew and in 1964 he opened his own shop and began building guitars under the Bozo brand. His guitars draw on the traditions of his home land and are often highly ornate. In the mid 1970s he moved to San Diego where he open a workshop and school of lutherie. A series of production Bozo acousic guitars was introduced in the 1970s, including the  B60, B80, and B100 models was made under license in Japan by K. Yairi (Alvarez-Yairi).

Paul

Can't find any info after searching endlessly. Looks like a copy of what? Gibson? 1950's 1960's

Saxon 825 advert

Saxon 825 advert 1974

Saxon was a brand distributed in the UK by Selmer. This 1974 advert features a Japanese made Saxon 825 dreadnought acoustic, with 3-piece jacaranda and maple back:

The Saxon "825" Jumbo... all the back up he needs.

Saxon guitars with their low fast action and their marvellous tone and balance not only look good (even from the back!) they make the best sound you ever connected with.

Levin - The Sound of Wood

Levin The Sound of Wood advert for Acoustic Guitars 1974

Levin Guitars were own by C.F. Martin at the time this advert for Levin acoustic guitars was published in July 1974:

Shaftesbury Acoustics 1974

Shaftesbury Western acoustic guitars advert

Advert for Shaftesbury dreadnought acoustic guitars from 1974 July Guitar magazine:

Sola Sound

Sola Sound is an effects and amplifier brand of Macaris Musical Instruments. In 1964 Larry and Joe Macari founded Sola Sounds Limited to develop a range of products made for and sold by the Macaris Musical Exchange shops, as well for distribution nationwide. The product range started with fuzz and effect pedals, but later grew to include amplifiers, mixers, spring reverbs, and microphones. Sola Sound also made Colorsound effects & amplifiers from 1967 onwards.

Source: The Tone Bender Timeline (10 November 2018)

Source: Macaris website (10 November 2018)

Colorsound

Colorsound is an effects and amplifier brand of Macaris Musical Instruments. In 1964 Larry and Joe Macari founded Sola Sounds Limited to develop a range of products made for and sold by the Macaris Musical Exchange shops, as well for distribution nationwide. The product range started with fuzz and effect pedals, but later grew to include amplifiers, mixers, spring reverbs, and microphones. The Macaris established the Colorsound brand in 1967. Larry and Joe Macari opened a factory to make Colorsound effects pedals and each type came in a different, brightly coloured enclosure.

Source: The Tone Bender Timeline (10 November 2018)

Source: Macaris website (10 November 2018)

Guild S-300 ad 1977

In 1977 Guild introduced a new range of solid body guitars and basses - the S & B series. This advert introduces the S-300 guitar.

Ibanez Bob Weir

Ibanez Bob Weir advert 1977

This Ibanez advert from 1977 shows Bob Weir of the Grateful Dead playing one of his Ibanez signature models - the 2681 Bob Weir Artist model. The 2681 had an ebony fingerboard with tree of life inlay, German carved ash body and 2 Ibanez super 80 pickups. A more affordable version - the 2680, was available without the fancy inlays.

Guild B series

The Guild B-series bass guitars were introduced in 1977 as a new generation of solid body basses to replace the JS-1 and JS-2 basses which had been the company's only solid body basses since 1970.  These B-series basses shared the new body shape of the S-300 guitars. The single pick-up B-301 was released first and its success soon led to the introduction of the 2-pickup B-302 model. Both models were available with ash body and maple neck, as the B-301A and B-302A. Both were also available with fretless fingerboard for no extra cost. The B-302 also was available with stereo wiring.

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Guild Sidebenders Strings 1980

Guild Sidebenders Strings ad 1980

Guild Sidebenders strings advert  featured in Guitar magazine December 1980:

Guild Derek Holt B-302

Guild Derek Holt B-302 advert

This Guild advert from December 1980 issue of Guitar magazine features Derek Holt of the Climax Blues band playing a Guild B-302 bass.

The Climax Blues Band reflects the positive results of plaing together more than 10 successful years. since its beginnings in the English Midlands, the band has recorded a dozen albums, had several hit singles and toured the States many times.

Peavey Musician with Automix 1976

Peavey Musician amplifier 1976 advert

Advert for Peavey Musician amplifier with Automix, featured in Guitar magazine June 1976.

THE 2 CHANNEL AMP WILL NEVER BE THE SAME AGAIN
The MUSICIAN is not unique in having two channels, but is unique, by featuring complete patching facilities which allow any combination of the two channels to be used in series of parallel for incredible sustain, overload dynamics, and harmonic control. With this new “Automix” feature used in conjunction with. our exclusive “automixer footswitch”, almost any guitar sound can be obtained.

Ibanez Artist Twin Neck 1976

Ibanez Artwood Twin Neck played by Marlo Henderson

This Ibanez advert from Guitar magazine June 1976 which shows Marlo Henderson playing an Ibanez Artist twin necked electric. Henderson specialised in blues and R&B and played for Minnie Riperton, Elike Brooks, Janet & Michael Jackson, Stevie Wonder and Gil Scott-Heron amongst others.

Ibanez Syl Sylvain 1976

Ibanez New York Dolls advert 1976

This Ibanez ad from 1976 features Sylvain Sylvain of the New York Dolls playing an Ibanez Rocket Roll Flying V.

Saxon Gibson strings offer

Saxon Gibson strings offer advert 1976

Free set of Gibson strings with every Saxon acoustic guitar. Advert in Guitar magazine June 1976:

Buy a Folk or Jumbo Guitar from the big-value Saxon range and you don’t just get more Guitar for your money-you also get a completely free extraset of strings by Gibson, with no strings attached.
So wander down to your nearest Saxon stockist, and choose from the finest, widest range of keenly priced Acoustic Guitars in the country. And say Gibson sent you.

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