Zenta was a budget electric guitar and bass brand made in Japan and sold in the USA and UK during the 1970s


Rolf Spuler (born 1958) opened his first shop 'Gitarre-Stübli' in Winterthur, Switzerland  in 1981, where he repaired and made guitars. Collaboration with Matthias Grob led to the development of the the PPP (Polyphonic Piezo Pickup) and the Polysubbass.  In 1984 he opened Paradis Guitarworks with Matthias Grob and Iris Dressler - but Dressler soon left replaced by Jury Roten. In 1988 Spruler made the first prototype of his Avalon guitar design and it made its debut at the 1989 Frankfurt trade fair.


Rocktron was founded in 1983 by Bob Waller and Jim Chowning as a producer of top quality signal processing, amplification and effects. Rocktron’s first hit product was the HUSH noise reduction lineup. In 1984 the company introduced the first compressors, preamps, enhancers, effects and controllers with built-in noise reduction, along with the first footswitchable rack mount compressors. 1985 saw the introduction of the first touch-sensitive, digitally-controlled multi-effects preamp. In 1989 Rocktron provided the first factory-produced Bradshaw switchers.


Rodeo Music Corporation of Beverly Hills, California registered the Rodeo brand name in 1964 for acoustic and electric guitars, ukuleles, guitar cases and guitar amplifiers. They had been using the Rodeo brand name since February 12, 1964. Rodeo guitars were made in Japan.

Source: Official Gazette of the United States Patent Office. Volume 810. January, 1965.

Roden Bass

Roden electric bass guitar

The Roden bass was made in Moscow in the mid 1970s at the Moscow Experimental Factory of Musical Instruments.

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Rockoon was a Kawai brand made in Japan the late 1980s early 1990s.They typically had Schaller hardware and are often branded "Schaller Rockoon". According to the Kawai Rockoon 1992 catalog:

"Rockoon is a high performance guitar created by the skilled and uncompromised crafstmanship of KAWAI. We have always been innovating the ideas and designs to continue our tradition of making high quality musical instruments of the finest material for progressive players. Our advanced domestic manufacturing facility allows such concept alive and remains the same as the solid foundation of our creativity.

We keep the musicians' needs in mind, it will be the innovative impulse which makes ROCKOON continue to grow."

Source: Kawai Rockoon catalog. 1992


Rockster electric guitars were available in the late 1980s and early 1990s. They were budget instruments made in Korea and known for their cartoon graphics on the bodies and brightly colored finishes.


Rockit guitars were made by Rod McKenzie in Everett, Washington from around 2007 onwards. McKenzie had years of experience customizing and building cars and motorcycles and was inspired to make the Rockit electric guitar with a design based on a motorcycle gas tank. McKenzie's friends at the Gompf Brackets company lent their machine shop, tooling and CAD expertise to the project. Although the prototype was made from an actual gas tank the production Rockit guitar bodies were made of fibreglass (much lighter) and could be customised with hot-rod graphics, gold and silver inlays and diamond fret markers. They sold for around $5,000 to $7,000 each.

Source: Guitar maker on a roll. Herald Net. April 1, 2007.

Stuart (Fred)

Fred Stuart founded Stuart Custom Guitars in 2004, in Riverside, California. This was just after his partnership with Alan Hamel (A&F Guitars) ended in 2003. Stuart was a master builder in the Fender Custom Shop working there from 1987 to 2001, before establishing A&F with Hamel in 2001. Stuart winds and makes pickups, as well as building and restoring guitars.


A&F guitars was a short-lived partnership started in 2001 in Riverside, California by Fred Stuart and Alan Hamel previously of the Fender Custom Shop. A&F made a boutique electric guitar model called the Rock-it-tone based on a Stuart design done for the Fender Custom Shop - but rejected by them. They also sold A&F brand pickups designed by Hamel and made custom electric guitars to order. In 2003 they went their separate ways and founded Stuart Custom Guitars and Alan Hamel, both continuing to make basically the same products that A&F had been making.

Source: Audio tools.com: defunct musical instrument makers (2 December 2019)


Brian Calhoun and Randall Ray established Rockbridge Guitars in 2002. It was named after Rockbridge County, Virginia, where both the founders came from. Calhoun had previously worked for the Stelling Banjo Company and Ray's knowledge of vintage Martins and Gibsons informed the Rockbridge designs. Calhoun and Ray were joined in 2007 by Adam McNeil and in 2013 by Jake Hopping. The company makes high end handmade acoustic guitars in  a workshop in downtown Charlottesville, Virginia.

Source: Rockbridge Guitar Company website (29 November 2019)


RockBeach guitars are made by Greg Bogoshian in Rochester NY. Greg has been making guitars since 2004. RockBeach electric guitars typically have a chambered body with a shape inspired by the Holdsworth FatBoy.

Source: RockBeach Guitars website (29 November 2019)

PureSalem Guitars

PureSalem Guitars is a small family affair based in Miami Florida USA. Formed in 2013 PureSalem continues to offer players a break from the norm. Road Tested & Artist Approved. Boutique quality at working musician prices.  PureSalem also boasts the best slogan in the biz "BOW DOWN UPON OUR CHURCH OF ACID ROCK"

Artist Roster Sample: Black Mountain, Deerhoof, Dandy Warhols, Froth, Sasami, Buffalo Tom, Dead Meadow, Slowdive, Flaming Lips, State To State, Editors, Psychic Ills, Medicine Boy, Vacant Lots, Warlocks and more.

***PureSalem is LEFTY OWNED !!!! - All models come in some variation of lefty and with no Upcharge. Companies that do that operate off GREED. It cost only a few dollars more to make a lefty then a righty. If you didn't know - NOW YOU DO !

Robson (tuners)

Robson is a maker of hand made tuning machines for all types of guitars, mandolins and ukuleles. The company was founded by Keith Robson in the early 2000s and is based in the North East of England.

Source: Robson website (26 November, 2019)

Morgan Kelsey

Morgan Kelsey is a luthier, guitarist, and pianist living in southwestern, CT, USA.  Kelsey makes custom acoustic guitars and basses by hand.

Universal Audio

Universal Audio was founded in 1958 by Bill Putnam Sr. as a maker of recording equipment. Putnam was the inventor of the modern recording console, the multi-band audio equalizer, and the vocal booth, and he was the first engineer to use artificial reverberation in commercial recording. Alongside his friend Les Paul, Putnam was also involved in the early development of stereophonic recording. Putnam started three audio product companies during his career: Universal Audio, Studio Electronics, and UREI. All three companies built equipment that remains widely used decades after their introduction, including the LA-2A and 1176 compressors, and the 610 tube recording console.

Boss ME50B

Boss ME50B Bass Multiple Effects with COSM

Boss realized that many bass players love their amps and may not need the GT-6B amp/speaker modeling. Also, a lot of bass players love easy-to-access, manual mode effects. So here comes the BOSS ME-50B with world-class bass effects in a rugged floor unit with easy pedal-style control.

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Universal Audio OX

Universal Audio OX

Launched in 2017, the Universal Audio OX is a reactive load box and guitar recording system, enabling you to produce studio-miked amp sounds from your favorite tube amp. OX lets you play and record your amp at any volume level, and with mic, room, and speaker cabinet emulations at the turn of a knob. Featuring Universal Audio’s breakthrough Dynamic Speaker Modeling, OX accurately emulates speaker drive, breakup, and cone cry.

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Ibanez EX1700 electric guitar

IBANEZ made the EX1700 between 1992 and 1993. It was a bound-bodied no-pickguard version of the EX1500. Finishes were cherry sunburst or transparent turquoise - so you could see some of the figure of the light American maple body. The EX1700 has a 22-fret maple fingerboard with dot position markers. The pickups were  Ibanez Powersound humbuckers in the bridge and neck positions with a single coil in the middle. The bridge was a synchronized tremolo. Also available was a EX1700F version with a chambered body and F-hole.

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