Bill Asher started Asher Guitars & Lap Steels  in 1982 and it has become a respected boutique guitar company with customers including Jackson Browne, Ben Harper, Fleetwood Mac, Zac Brown Band, James Valentine (Maroon 5) and Beck. Asher Guitars retails direct to the customer, as well as dealers in the United States and abroad. Asher also distributes one import model (the Electro Hawaiian Junior lap steel guitar) and Asher branded pickups, strings, straps and accessories.