- electric guitars
The Badlands Guitar Company was founded by online guitar personality The Tone King, Luka Skalabrin, Phillip McKnight and Brian Olexy. The founders are fans of 1980s hard rock music and gear and they launched the company to make gear inspired by that era. Custom guitars with eye catching graphics (like the Jackson built Charvels) were central to the early 1980s Los Angeles heavy metal scene & Badlands want to echo that style. In early 2023 they announced their first guitar: the Badlands GX1 Redline (with a price of $2499). The GX1 Redline is a super-strat made in the USA with red stripe graphics over a black body and custom USA made pickups.