BluGuitar was established in 2014 by German guitarist Thomas Blug. In addition to his career as a top guitarist Blug has been an electronics enthusiast since childhood. Blug worked as a sound designer and co-developer of guitar amps, effects equipment and guitars for more than 25 years in cooperation with well-known manufacturers like Hughes and Kettner. BluGuitar's first product offering was the BluGuitar AMP1 -  introduced in 2016 as a portable NANOTUBE 100-watt power amp  designed for professional use onstage and in the studio. Since then BluGuitar have added speaker cabinets, the BluBox speaker emulator and a limited edition of 61 Thomas Blug signature stratocasters to the product line up.

Source; BluGuitar website