Parent brand:
product types:
- effects
- acoustic guitars
- bass guitars
- electric guitars
- pickups
Information:
The DeArmond brand was originally used on pickups invented by Harry DeArmond and made in the USA by Rowe Industries from the mid 1930s onwards. DeArmond pickups were widely used on guitars made by Harmony, D’Angelico, Eko, Epiphone, Fender, Galanti, Gretsch, Guild, Hofner, Kustom, Levin, Martin, Meazzi, Messenger, Micro-Frets, Ovation, Premier, Silvertone, and Standel.
After purchasing Guild Guitars in 1995 and the DeArmond Company in 1996, Fender's Research and Development department determined which DeArmond pickup models could be recreated and how best to use these classic designs. They created the DeArmond guitar line in which the sound of these modernized, American-made pickups was reunited with classic guitar designs by Guild.
Guild staff travelled to Korea to select a builder who could faithfully reproduce the old Guild body designs and they briefly produced a range of DeArmond solid body, semi-hollow, hollow bodied and bass guitars available from around 1998 until 2001.
