Dan DeMars has designed guitars for over twenty years and has worked with legendary instrument designer Ned Steinberger.. For several years, Dan headed the marketing, advertising/promotion and artist relations functions for Ned’s concert string instrument company NS Design. While working with Ned, Dan established Musica Viridis, a consulting firm that facilitated the marketing operations of small-to-midsize makers of musical instruments. In this capacity, he continues to consult with several guitar companies.Ned’s influence encouraged Dan to develop DeMars Guitars into a viable commercial enterprise. In addition to being a guitar designer and builder, Dan holds an MBA.