- acoustic strings
- cleaners and polish
- electric strings
- guitar novelties and gifts
- picks (plectrums)
- slides and bottle-necks
- volume and expression effects
Ernie Ball was an American entrepreneur and musician. Around 1958 Ernie Ball opened probably the first American music store selling exclusively guitars.
In the 1960s Ernie noticed a demand for lighter gauge strings, associated with the rock and roll playing styles.
The Ernie Ball Slinky range of guitar strings were officially launced in 1962 and remain popular today.