- acoustic strings
- cleaners and polish
- electric strings
- guitar novelties and gifts
- picks (plectrums)
- slides and bottle-necks
- volume and expression effects
- classical strings
Ernie Ball was an American entrepreneur and musician. Around 1958 Ernie Ball opened probably the first American music store selling exclusively guitars.
In the 1960s Ernie noticed a demand for lighter gauge strings, associated with the rock and roll playing styles.
The Ernie Ball Slinky range of guitar strings were officially launced in 1962 and remain popular today.