Farida is part of the Chinese group Grand Reward Education and Entertainment (GREE) which has been making guitars under OEM licence for other brand names since 1995. Their factory in Guang Dong produces around 13,000 guitars a month, most of which are destined for the United States. The Farida brand was a chance for GREE to showcase their expertise with a slightly different product. UK musical instrument distributor Dawsons began working with Farida in 2004, becoming their sole UK distributor and helping to establish the brand in the western market. Dawsons approached a number of guitarists (like Frank Turner, James Morrison and Bombay Bicycle Club) and then issued limited edition signature models, with designs chosen by the artists themselves which all sold out soon after going on sale.

Source: Dawsons - who exactly are Farida? (27 April 2017)