product types: 

  • preamps
  • tube amplifiers
  • compression and sustain effects
  • delay effects
  • distortion effects
  • overdrive and boost effects
  • phase shifter effects
  • tremolo and vibrato effects


The Gurus brand was founded in Italy in 2013 by Guglielmo Cicognani. GURUS started with a small range of pedal effects and tube amplifiers - the amps could interface with smartphones, tablets and PCs. In 2014 the Gurus SRL company was formed with 2 new partners: Chicco Bellini and Alberto Pagani. The company focus shifted more to effects pedals and accessories.Cicognani left the company in 2017 (around the time of the Foxgear launch which moved GURUS production to China) - to focus on continuing to make effects and amplifiers in Italy.

Source: Guglielmo Cicognani website (14 February 2022)