- bass guitars
- electric guitars
John Page started building guitars in the mid 1970s. Page joined Fender in 1978 and his talents were soon recognised by Freddie Tavares who became his mentor. In 1981 Page designed the Fender bullet and later designed higher-end guitars including the Vintage, Elite, and Performer Series. He co-founded the Fender Custom Shop in 1987 and ran it until 1998. On leaving the Custom Shop he was the founding executive director of Fender's Museum of Music and the Arts before leaving in 2003 to move to the Southern Oregon forest to build a new life and home. He returned to the guitar world in 2006 when he launched his own company - John Page Custom Guitars. In 2015 he teamed up with Premier Builders Guild co-founder Howard Swimmer to launch John Page Classic Guitars: offering more affordable production versions of Page’s designs.