Lyra brand acoustic guitars were distributed by C. Bruno & Sons of New York but made by other companies (such as  Oscar Schmidt).  In 1971 Bruno advertised their parlor sized Lyra acoustic guitars as the most reasonably priced American made guitars available. Bruno distributed them for $27 each in 1971 (but dealers had to buy them in lots of 6).

Source: Earl's Guitars (23 January 2018)

Source: C. Bruno catalog 1971