In 1960 Joe Morrell opened a music store in Bristol, Tennessee and later founded the Joe Morrell Music Distributing Company. In 1983 Joe Morrell built the Grand Guitar on West State Street, Bristol - a 3 storey guitar shaped building, which housed a country music museum. In 1989 Morrell purchased radio station WOPI which he moved to the Grand Guitar building. Since the late 1970s Morrell has distributed their own brand of lap and pedal steel guitars. Morrell lap steel guitars are made in the USA but Morrell brand acoustic and resonator guitars sold via Morrell Music Store are most likely not.

Source: Morrell Lap Steel website (26 June 2018)