New World guitars is a brand name of Hill Guitar Company. Respected Californian luthier Kenny Hill set up workshops in Paracho, Mexico (in 1995) and in China (in 2005) to produce high quality affordable versions of his classical guitar designs. The materials and techniques used are the same as for Hill's US made guitars and all New world instruments are given a final check and set-up at Hill Guitar Company in California.

Source: New World Guitars website