Phoenix Guitar Company is run by George Leach who first started working on guitars in 1988. From 1988 to 1994 he worked under the name of “GSL Guitars” but then changed the name to the Phoenix Guitar Company, and opened a store in Phoenix . The store specialized in building custom instruments and repairs until it closed in 1996. This allowed George to concentrate on building custom guitars - specialising in archtop, acoustic and classical guitars as well ascasionally doing repairs or restorations.

Source: Phoenix Guitar Company website (13 February 2019)