SQUIER

Parent brand: 

product types: 

  • amplifiers
  • acoustic guitars
  • bass guitars
  • electric guitars

Information: 

Squier was previously a string manufacturer bought up by Fender, but has been used since 1982 to produce inexpensive variants of Fender guitars to compete with the rise of strat copies, as the Stratocaster was slowly made popular. Later, production facilities were moved to India (for a short time) and then Korea, for budget versions of Fender designs, of varying manufacture of good quality, especially the Squier II, with its 1962 neck profile and guitars with the VN serial numbers, some of which were alder body guitars, some VN Squier guitars were made of plywood. The name adorns many inexpensive guitars based on Fender designs but with generally cheaper materials and hardware. Many Squiers made from 1987 through the mid-1990s featured plywood bodies irrespective of where they were made.

Early Japanese and Korean Fender and Squier Stratocasters are well-regarded (and where the model is the same except for the decal), and are now traded on the used-guitar market as JV, which stands for 'Japanese Vintage', and equates to the prefix of the serial numbers of some of the 1982-84 Squier guitars. The earliest 1982 Squiers had the big Fender logo with 'Squier Series' written in script on the ball of the headstock, which was changed by the end of 1982 to the big Squier logo. However, the 'big Fender, little Squier Series' decal has featured on some 1990s Korean and Mexican (usually using up superceded parts, or seconds) guitars.

Location

8860 E. Chaparral Road Suite 100
85250-2610 Scottsdale , AZ
United States
Arizona US