product types: 

  • banjos
  • mandolins
  • ukuleles
  • acoustic guitars
  • bass guitars
  • electric guitars
  • violins


Venlonia was founded by Hay Schreurs (1921 - 2002), a violinist and woodworker who started building mandolins and violins at the age of fifteen. In 1939 he decided to set up a company which from 1945 onwards mainly produced guitars. The workshop was located first on Molenstraat and then on Hoeschoorweg in Venlo. In 1959 he moved to a large woodworking workshop in 4, Millenstraat where at its peak the company employed 16 staff making thousands of guitars per year. Venlonia produced their guitars under other brand names including: Magic, Top Tuner, Unicorn and Famos. The Famos brand name alluded to the better known German Framus brand, with a similar name and logo. Many of Velonia's guitars were made for export but by the 1970s competition from Japan became so great that Schreurs sold the business.

Source: The history of guitar making in the Netherlands (24 April 2017)


van Millenstraat 4
5913 VL Venlo