First Act: Garage Master guitar

 

As part of Volkswagen's latest US marketing campain, drivers buying a new VW car between Oct. 3 and Dec. 31 will get a First Act GarageMaster guitar, which can play through the audio system of select VW models. The video is the Slash VW commerical from YouTube.

http://www.youtube.com/watch?v=Aqv9Z6W4nCY

Would people really go for this? Buying a car for $15000 because you want the bundled guitar is like buying an airline ticket just to eat the free peanuts. At guitar-list we say spend the $15000 on guitars and take the bus instead.

Maybe this is the just start of instrument - vehicle match-ups. Here are some others:

  • Fender and Ford, two pioneers of production line technology
  • Gibson and Harley Davidson, both classic American brands
  • Yamaha and Yamaha, they make both guitars and motorcycles, why not keep it in-house?

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