bass guitars

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S101 Guitars is a brand name of the America Sejung company. Sejung is a Korean-based textile, construction and information technology business founded in 1974. Qingdao Sejung Musical Instrument Co., Ltd. was established China in 2001 to produce affordable pianos and guitars. Company chairman, Soon Ho Park invested $20 million to build a new piano and guitar factory in Qingdao, staffed by experienced Korean managers, to supply product to local and worldwide markets. Their George Steck, Hobart M. Cable and Falcone piano brands offer a wide range of styles and finishes in both grands and uprights. Their guitar brands are S101 and Canvas.  Qingdao Sejung Musical Instrument Co. are also OEM producers of instruments for other big name brands.

Source: S101 Guitars website (15 May 2020)

ZZ Ryder

ZZ Ryder guitars were made in China from around 2004 to 2008 for Stenzler Musical Instruments. The ZZ Ryder 2004 catalog describes the range as follows:

"You've entered the Eclectic Electric Guitar World of ZZ Ryder, the world's newest, most innovative guitars. These sexy guitars and basses are built to play, with hot rod electronics that let you emulate your favorite guitars at a price that you'll want to keep to yourself.

ZZ Ryder's unique guitars come in a variety of shapes and sizes from the short scale Rip your face off travel-sized (22 1/2 scale) Model 2 series to the artist acclaimed Model 3 series (24 3 4 scale).All ZZ Ryders have coil taps to let you go from a phatt,powerful humbucking to a single coil on steroids at the flip of a switch or via the push/pull potentiometers.


Strad-O-Lin was a budget American mandolin brand from the 1920s onwards. These Strad-O-Lin mandolins were made by various factories. The brand was aquired by Multivox in the 1950s who used the Strad-O-Lin brand name for electric, acoustic and bass guitars and amplifiers. The brand was still active in the early 1980s - as simply Stradolin, but presumably ended when Multivox ceased trading in 1984.

Source: Stradolin catalogs 1970s to 1980s.


Royce was a Multivox brand name used in the early 1980s. The instruments were imported (typically from Japan or Korea) and the range included electric, acoustic, classical and bass guitars as well as amplifiers, banjos, ukueleles and mandolins. Multivox stopped trading in 1984 so the brand was discontinued then.

Source: Royce catalog 1980s

Royal (Kevin Chilcott)

Royal was one of the brand names used by British luthier Kevin Chilcott. Chilcott was an apprentice to one of the greats of British Guitar making - Chris Eccleshall. He then set up his own workshop and between 1981 and 1989 hand made around 125 custom guitars - Acoustic, Semi-Acoustic & Electric including 12 Thru-Neck Electric Basses. This averages over 15 guitars per year for the period, but the first few years were somewhat slower as Chilcott established himself. In 1982 he exhibited his guitars for the first time - This was at the First British Guitar Show, held at The Royal Festival Hall in London, England.  The majority of his guitars were made in the years 1987 to 1989 & of these, over 40 were made in the last year of production. A few of the early guitars had the logo - "Chilcott " but the majority were labelled "Royal".

Marc-André Rousseau

Marc-André Rousseau completed a Diploma of College Studies (DEC) in Architecture before doing a DEC in arts and crafts with a luthiery option. He graduated in 2008 and has been making instruments ever since, while also working as a luthier in a music store.


Rosser Guitars was founded in 2012 and makes guitars and guitar bodies in a small one-man shop in North Carolina, USA


Roxx was a brand name of Strings & Things in Memphis - founded by Chris Lovell. The Roxx range included electric guitars, basses and the Hindu Master electric sitar.

Source: Roxx catalog 1983


Rono Strings is the brand name of Ron Oates of Boulder, Colorado. He handcrafts stringed instruments on a custom or semi-custom basis. Ron Oates makes acoustic & resonator guitars as well as basses but is best known for his mandolins including electric mandolins. Ron built his first instrument (a classical guitar) as a high school woodshop project in 1967 and he never stopped. Many years of building, repairing and restoring stringed instruments of all types has given Ron some good insight into what people want to play.

Source: Rono Strings website (Archived 2006)


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