Free set of Gibson strings with every Saxon acoustic guitar. Advert in Guitar magazine June 1976:

Buy a Folk or Jumbo Guitar from the big-value Saxon range and you don’t just get more Guitar for your money-you also get a completely free extraset of strings by Gibson, with no strings attached.
So wander down to your nearest Saxon stockist, and choose from the finest, widest range of keenly priced Acoustic Guitars in the country. And say Gibson sent you.

Distributed by HENRI SELMER & Co Limited, WoolpackLane, Braintree, Essex CM7 6BB. Tel: Braintree 0376 21911. A Norlin Corporation Company