S101 Guitars is a brand name of the America Sejung company. Sejung is a Korean-based textile, construction and information technology business founded in 1974. Qingdao Sejung Musical Instrument Co., Ltd. was established China in 2001 to produce affordable pianos and guitars. Company chairman, Soon Ho Park invested $20 million to build a new piano and guitar factory in Qingdao, staffed by experienced Korean managers, to supply product to local and worldwide markets. Their George Steck, Hobart M. Cable and Falcone piano brands offer a wide range of styles and finishes in both grands and uprights. Their guitar brands are S101 and Canvas. Qingdao Sejung Musical Instrument Co. are also OEM producers of instruments for other big name brands.
Source: S101 Guitars website (15 May 2020)