Scherl and Roth is a stringed instrument brand owned by Conn-Selmer. The brand has its origins in Markneukirchen, Germany. Heinrich Roth, a skilled seventh-generation violin maker from Markneukirchen, moved to the United States in 1922 after being encouraged by American clients. He initially worked in violin departments of various companies before managing Simson & Frey's violin department. In 1932, Roth and Max Scherl acquired Simson & Frey, renaming it Scherl & Roth, and later moved the company to Cleveland, Ohio in 1938. Post-World War II, there was a surge in interest in string instruments for school orchestras. Roth, aiming to provide high-quality, affordable instruments for students, brought over skilled European craftsmen to establish high standards in instrument finishing and adjusting. These standards later influenced those of the Music Educator’s National Conference. Scherl & Roth grew to become one of the world's largest string instrument shops and the leading supplier in the U.S., favored by many string educators.

Source: Conn Selmer website (19 March 2024)