This Gibson 1980 advert reads:

The Firebrands. Hot new brands at a price that doesn't burn.

Create a whole new impression with the most impressive name in guitars ... Gibson. The "Paul" Deluxe and The "SG"  Deluxe, two new entries to the Gibson Firebrand Series. Each with a solid mahognay body and a revolutionary finish that looks natural, rustic and rough. Gibson has even branded its mark on the peghead ... so authentic you can almost hear the hiss of the hot iron.

You've already heard our guitars sizzle in the hands of many of the world's greatest rock artists,

Now these Gibson models look as rugged and rowdy as they sound. So get your hands on The "Paul" Deluxe or The "SG" Deluxe Firebrand Series by Gibson. They put out fire. And you put out less than $550.