The Ferndale acoustic guitar brand was launched in 2020 by S&T Audio Ltd (the UK company behind PMT Music Stores). Ferndale is an affordable brand: circa 2022 there were 2 Ferndale lines. The Ferndale Series 2 models are the most affordable ranging from £99 to £129, whereas the Series 3 models are a step up in quality and range from £329 to £399.

Source: PMT Online Ferndale page (19 April 2022)