In 1919 Stanley, Leslie and Charles Rose formed a partnership which they called Rose Brothers at 16 Rosoman Street,Clerkenwell London's. They later joined with Alfred Victor Morris to form the Rose, Morris & Company. Initially dealing in toys and trinkets especially harmonicas. Their range of merchandise continued grow covering the entire 'small goods' field as well as some smaller instruments.
In 1932 Rose, Morris & Co aquired John Grey and Sons Ltd along with their small instrument factory. Rose, Morris & Co started small scale manufacture of uke-banjos and banjos. Small numbers of guitars was produced later - large bodied acoustic models with the name 'Kruna'. These were sprayed in the Gramophone shop downstairs. Soon, more space was needed for the activities of the warehouse, and they established a new factory.